Life can be complicated, your underwear drawer shouldn't be.

HOW IT STARTED

Au Natural is an independent start-up, founded by three sisters with a passion for premium and sustainable products.

HOW IT'S GOING

After extensive research and development the founders created underwear that is chic without sacrificing comfort. They went back to nature to source a miracle fiber, Merino wool, which is more breathable than cotton.

MERINO WOOL BENEFITS

Breathable

Merino wool is one of the most breathable fibers. Wool fibers can absorb large quantities of moisture vapor then move it away to evaporate into the air.

Odor Resistant

In contrast to synthetics, Merino wool can absorb moisture vapor which means less sweat on your body. Merino wool even absorbs the odor molecules from sweat, which are only released upon washing.

Elastic

Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal to wear when exercising.

Soft

Merino is famous for its next-level softness due to its extremely fine and long fibers.

100% Natural

Wool is 100% natural grown year-round by sheep, consuming a simple blend of water, air, sunshine and grass.

Renewable

Every year sheep produce a new fleece, making wool a completely renewable fiber.

TESTIMONIALS

Whether I'm exercising, running errands, or going out with friends, Au Natural panties are my go-to. These comfortable and natural undies are now a staple of my wardrobe for every occassion.

Finally- soft, breathable underwear that look as good as they feel!

These panties are so comfortable and lightweight, you don’t even know you have them on! They are so breathable and snug, enough to stay on but no panty lines.