Merino wool is a natural fiber grown year-round by Merino sheep, consuming a simple blend of natural ingredients including sunshine, water, fresh air and grass. It’s considered Nature’s performance material, as it’s more breathable than cotton, naturally odor-resistant, temperature regulating, and super soft.

Merino wool is a natural and renewable fiber. It uses less energy and water to produce than synthetic fibers. Every year these sheep produce new fleece, making wool a completely renewable fibre.

This means your underwear will last longer, hold its shape, and stay intact without the standard fraying, holes, and breakage that comes with low-quality alternatives. Get more washes and years out of each pair; it’s worth the investment.