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About Us

At Au Natural, we believe women’s underwear should be simple: invest in fewer, high-quality pairs that last longer and work for every occasion. Bridging the gap between style and comfort, Au Natural raises the standard for undies through fashion-forward products that keep up with women’s active lifestyles. 

We take a ‘farm-to-fashion’ approach when it comes to sourcing our Merino wool material. We have a certified supply chain, so customers can trust that the journey of the wool from the sheep’s coat to their underwear drawer is an ethical and sustainable one.

Au Natural is also honored to offer the first and only Woolmark Company-certified underwear in the United States, so customers can rest assured they are investing in the highest-quality underwear on the market.

-Au Natural Team

The women behind Au Natural

Au Natural was founded by three sisters who are passionate about investing in high-quality, sustainable and natural products across clothing, beauty, health and wellness.

Au Natural


Au Natural


Au Natural



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