The Women Behind Au Natural
Founded by three sisters, Au Natural is an active underwear brand that was designed for the modern woman. As on-the-go women who prioritize sustainable and luxury products, the sisters could not find a pair of underwear that was high quality with the right fit. That’s when they set out to create the perfect pair of underwear that had performance-focused benefits, but was designed through a feminine point of view.
SISTERS
Perfecting the Product
After two years of research and development and countless prototypes, the brand launched two hero styles: the Au Natural thong and bikini. These lifestyle products are intended for everyday wear, and hold up especially well in workouts where breathability, dryness, and odor resistance are non-negotiables.
FOUNDERS
The Non-Negotiables
The underwear is made from the ultra luxe and natural fiber, Merino wool, which is more breathable than cotton, super soft against the skin, and moves with your body. Best of all, the undies are lightweight and seamless, making them the superior choice for a base layer.
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