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Merino wool Benefits

More breathable than cotton

Au Natural
Au Natural

Au Natural

What is Merino wool?

Merino wool is a natural fiber grown year-round by Merino sheep, consuming a simple blend of natural ingredients including sunshine, water, fresh air and grass. It’s considered Nature’s performance material, as it’s more breathable than cotton, naturally odor-resistant, temperature regulating, and super soft.

Why is it the better option?

Merino wool is a natural and renewable fiber. It uses less energy and water to produce than synthetic fibers. Every year these sheep produce new fleece, making wool a completely renewable fibre.

This means your underwear will last longer, hold its shape, and stay intact without the standard fraying, holes, and breakage that comes with low-quality alternatives. Get more washes and years out of each pair; it’s worth the investment.

Au Natural


Transports moisture away from the skin, meaning less sweat on your body. Helps keep your most private parts cool when it gets hot.


Softer than cashmere and smoother than silk, so no uncomfortable itching or scratching.

Odor Resistant

Absorbs odor molecules caused by sweat, meaning you can wear your undies longer without worrying about any unpleasant smells.


Moves with your body then returns to its original shape after washing, meaning your undies stretch to fit your unique size.


Naturally durable and high-quality means no guilt keeping undies for a year+.


Merino wool fiber is 100% natural, renewable, and biodegradable (good for the planet).


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